GROW originated when Within Technology (founded by Dr. Siavash Mahdavi) was successfully acquired by Autodesk in 2014. Within became an integral part of Autodesk’s Dreamweaver technology, revolutionising 3D product design for their users. GROW’s technology was formed inside Within Labs in response to the challenges of Distributed Manufacturing they were facing as one of it’s pioneers. There was the need to protect the highly-optimised, generated lattice models, from the desig